Worldwide online dating market
For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
It is estimated that the industry is worth more than £2bn globally (2).
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.Average time spent daily by users on mobile dating apps Users of Grindr, for instance, give more than half an hour per day to use the app.Meanwhile, users of OKCupid, Match and Tinder devote 13 to 15 minutes of their day to find the best date.